Marketing Director APPLY NOW
Salt Lake City, UT
The Marketing Director will be working with the Albion Fit leadership team to strategize and deploy marketing campaigns, and implement marketing plans across key digital touchpoints. In addition, this person will be involved in customer retention strategies, website experience, and overall community building efforts. This role will require somebody that is comfortable working on marketing strategy, project management, and execution.
Duties & Responsibilities
- Develop ecommerce and marketing strategies to accelerate revenue and customer engagement
- Conceptualize and implement marketing calendar and and go-to-market strategies
- Oversee execution of calendar, ensuring campaigns are executed across website, digital media, and agencies appropriately
- Refine go-to-market briefs and processes to streamline productivity and improve performance
- Collaborate with the creative team and graphic designers to bring concepts and campaigns to life. This may involve creating shot lists for digital campaigns, A/B testing assets and creative, reporting on asset performance, and ensuring projects are on time.
- Oversee website branding, positioning, and copy needs
- Develop best in class email and SMS strategy to improve customer engagement and lifetime value of Albion Fit users.
- Coordinate with the analytics and merchandising team as needed to evaluate performance of campaigns, product launches, and inform upcoming initiatives
- Work with our marketing team on product launches, key initiatives and events
- Research top marketing strategies, key competitors, and stay ahead of emerging marketing trends
- Measure and report on marketing campaign performance and key engagement KPIs
- 5 years in ecommerce and marketing
- Shopify experience preferred
- Experience with analytics platforms, such as Google Analytics
- Must be willing to work in office at Albion HQ during normal business hours
In office (full time) Albion HQ, Holladay, UT
Some travel may be required on occasion for campaigns or to visit Albion Fit retail stores.
Dependent on experience and qualifications.
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